Projecting onto buildings has a complete set of rules unique to that discipline, first of which in the case of Motorola was “get the equipment onto the roof”. As we had a total of 18 Xenon side slide projectors to put onto said roofs that task was never going to be an easy one. Exit worry beads, enter Gallowglass! Hurrah!
Thanks to some rather large lads and their boundless energy we shifted 3 tonnes of equipment through skylights, up stairs over railings. We then projected Motorola phone imagery and branding onto a number of London landmarks and made it all look very pretty thanks in no small way to some rather talented projectionists.
Then it all had to come down again…..